DESERT FLEET SERVICES

CREATING A BRAND FOR COMPANY DEVOID OF IDENTITY

CHALLENGE

ATOM was tasked to brand for a longstanding, non-descript organization devoid of a brand identity. The notion of keeping clients in business by keeping their trucks running was their existing tagline. Desert Fleet-Services offers a full range of onsite commercial fleet services in the Phoenix metropolitan area.

SOLUTION

ATOM worked with that tagline, using bold, rich colors along with custom photography to re-established their brand and communications. This message was visually conveyed throughout the brand campaign.

RESULTS

A strong identity was established and demonstrated their caring service as a subtle detail within the logo. The refreshed look gave them confidence in the market place to continue to compete and remain competitive. Desert Fleet-Services offers a full range of on-site commercial fleet services in the Phoenix metropolitan area.